Evaluation Tasks

Question 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

This image is stereotypical of many music videos of this genre. The image shows the band members each playing their instruments up close and follows them in a single shot. An example of a video in which this is used is in the video for 'Say You Don't Want It' - One Night Only. This is not only the same genre but the same band. 

This image conforms to the genre conventions as it uses an effect called ghosting. This is a very popular effect as it is fairly versatile.  It is used in many music videos as it can portray many different things such as: separate stories, secrets, the past etc. This is one of the reasons we used this effect within our music video. 

This frame shows how we lit and angled the shot. The lighting is very ominous and dim. This connoting mystery and rebel. I feel it is a very effective use of lighting because of these reasons. The use of camera angle is also effective and common in the use of music videos of this genre because it also portrays similar to that of the lighting as it creates mystery as we cannot see the singers face and what we can see is either very dark or very light. 

This frame shows the use of spilt screen within our music video. Throughout the video split screens appear often as they are an effective way to show what is happening at the same time in different places. This is used often in music videos of the Indie Pop genre as it allows the audience to view different people in different places and different band members etc. 

In this frame I feel the lighting and the angle of the camera create a very romantic image. Romanticising is used very often in music videos and conforms to the conventions of our genre of video. The angle like the one of the lead singer creates a very mysterious shot but because the guitarist looks up it also creates a very shy and flirty image. 

The genre conventions the video is conforming to within this shot is the stereotypical teenager causing havoc by graffiti. This is evident in many music videos of this genre although can also be viewed as stereotypical for the rap genre of music also. 

This shot shows the whole band playing. The lighting is dim and spotlights on certain people within the band. This is stereotypical of music videos as this allows certain band members to be in the spotlight. This could be due to a guitar solo although it is rare that this shot is used for the when the lead does a solo as they are generally close-ups or medium shots. 

This shot shows the lead singer being spotlighted. As is commonly used in other music videos the lead singer is lighter than the other band members and also the shot is a a medium shot. This allowing the focus to be solely on the lead singer and means the audience is not distracted away from the song and the lyrics. 

When creating our digipak we looked at many others that were similar to the style we were aiming for and took inspiration from those. Many we saw had band members on the pages. In seeing this we decided to place our band members within the flaps of the digipak although we played with the images. The main front cover of the digipak shows two of the band members messing around which connotes fast tempo and very fun energetic music. 

When creating the advert for the band we also researched others for bands similar to ours and took certain layouts and ideas from some of the adverts. When creating our advert we made sure the images of the band were ones that would be familiar. These images would be considered familiar as they are featured in the digipak alone with the font used for the title of the band and the album title. Whilst researching we found that many videos had reviews, star ratings, the record company, release date and some sort of website or blog. This is something we also chose to include in our advert as we thought these would be an effective thing to include as it would help the audience find out more information about the band/album. 










Question 2: How effective is the combination of your main product and ancillary texts?



Question 3: What have you learned from your audience feedback?


Question 4: How did you use new media technologies in the construction and research, planning and evaluation stages?