The video would probably be aimed at both male and female genders. Boys may want to watch it maybe because of the genre characteristics that will be used, and girls may be drawn to the video because of the same reason, or maybe because of the group's setup (Two boys, two girls), as if it were a boy/girl band. But for this same reason, it could attract both genders due to the group being half boys and half girls.
Age group:
Because of the locations and narrative we are aiming for, the video's outcome might be suitable mostly for teenagers. The genre characteristics we want to use are quite dark, so we didn't think that it would necessarily be suitable for younger age groups. But because the album which the song originally came from doesn't include a parental guidance warning, then it could be said that the song could be suitable for younger people.
Expectations:
There would probably be a mix of gender groups based on what both males and females would like about the video. As said before, boys will probably be looking for the genre characteristics within the video since it would usually fit within the alternative rock genre, and girls will probably looking at the video's band members as if they were a boy/girl band. Because the song is of the alternative rock genre, the audience would expect the conventions that would be normally associated with this genre. One example of this could be the presentation of the band performance and the capabilities they have with their instruments. This would normally be appealing to both gender groups depending on the bands setup and performance.
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