Second set of notes for Evaluation

Re-filmed band performance
-Audience said: "Background doesn't fit well"
The first ideas for the location were not effective, so we changed lighting, shot variety and setting during re-filming.
- "Put in more fast paced shots"
The editing is now more fast paced, using cuts between lyric lines to fit the pace of the music
-"Use more close ups for shot variation"
Close ups were added of band members (plus use of canted angles), we think this also help create a star persona

Digipak - Lost Feeling

Magazine Advert - Lost Feeling

Magazine Advert Influences

We had a look at Florence and the Machines advert for the album "Lungs" and Kings of Leon's "Only by the Night" . These gave us ideas how to compose all of our information for our own magazine advert.

- Text is central

- Use of just ONE main image

- Not too cluttered 

- Picture of artist 

- Band name at the top

Final Cut - Feedback From Class

1) Use Of Conventions

- Shows the band's ability with instruments
- It went well with the theme of the song
- Camerawork and editing both push convention
- General rock video, urban setting theme throughout
- Great setting background, use of camerawork and typical band-work
- Band Performance
- Fits well with Indie genre - has home-made feel in a positive way through, very indie videos have that sort of feel.

2) Presentation Of Artist/Performance

- Enthusiastic performance in band scenes
- The group seemed like a proper band which worked well with the genre
- Looked professional
- Very realistic performance, good facial expressions and body language - interesting
- Presented well, again presented as Indie - like the dark garden and lighting - reminiscent of concert
- Lead singer is really good, shows great emotion, acts really well while keeping lip-syncing perfect.
- I think it does well to push other artists
- Artists (Harrison's) really good performance! Bryn's great!

3) Quality of Lip-Syncing

- Well synced, and it was a good idea to use the other clips so that it didn't become boring
- Perfect
- Very good lip-sync
- Excellent - lots of lip-syncing, all enthusiastic
- Expressive
- Good lip-syncing, in time

4) Use Of Camerawork/Editing/Mise-en-Scene

- Lots of different camera angles, well edited, mise-en-scene fits the genre
- Very good use of editing, effects and transitions
- Effective camera shots (close-ups, long shots, side shots, spinning shots), typical costume for rock video (black and white clothing)
- Split-screen works well, different camera angles and constant short changes to keep us engaged
- Cutting between scenes is used very effectively, different effects, slow motion
- Great mise-en-scene setting and costume is perfect
- Love love love the camerawork and editing - the editing at the start with Bryn is really good as well as the split-screens

5) Overall Effectiveness

- Engages with target audience
- A really fun and entertaining video
- Engaging and interesting to watch
- Story-line and fast editing keep people engaged
- Really good video, lots of variety and keeping audiences interest.

Final Cut

Rough Cut Feedback

1. Have the shot material appropriate for a music video?

• Yes, footage relates to song.
• Yes the setting is relevant.
• Yes, follows a lot of indie videos- 'causes mischief.'

2. Has attention been paid to mise-en-scene?

• Yes, good use of costume but not as much on location.
• Yes, the use of masks are good, and the clothing is appropriate and relevant.
• Like the idea of masks. Location could be created.

3. Is there controlled use of the camera?

• Yes with how framed well.
• Yes, the camera is controlled and professional.
• Yes.

4. Is there a variety of shot types and angles?

• Yes they have lots.
• Yes  there is a variety of shots which hold our interest.
• Yes, good variety in this respect.

5. Is the editing effective at constructing a linear or non-linear meaning?

• Yes as there's a story line that is cut up.
• Yes there is a clear story line following the main character.
• Yes, is easy to follow 'story'- goes well with lyrics at times.

6. Is there appropriate use of transitions and other effects?

• Yes with the layering.
• Not many transitions but good use of other effects, eg ghosts.
• Yes, like him sitting in house and one leaving.

7. Does the pace of the editing work well with the pace of the song?

• Yes though cut most of it.
• Yes because it is quick speed and the song is upbeat.
• Yes, fast paced.

8. If there is lip synching, is it effective?

• There were parts which it didn't match up.
• Yes mostly all lip synching is in time.
• Yes, instrument playing doesn't look entirely convincing though.

9. Is the video effective a communicating a star persona?

• Yes- revolves around one person.
• Yes because they dressed like they are in a band.
• Yes.

10. Do you think they need to re-film anything or film anything else? If so, what?

• If to re-film we think the clips with the band, as the background doesn't fit well.
• Put in more fast paced shots, maybe close up to give it more variation and hold our interest.
• There is a lot of variety which is good, some scenes are a bit boring though. Think that video needs a 'quirk'- something to add an edge.

Rough Cut

Qualitative Research

Did you like the track?
What type of person would like this track?
Which age range would you typically associate with this song?
How would you picture the band/lead?
What sort of music video would expect to accompany this track?
If performance, where and what type?
If narrative, what sort?

Person No. 1

Did you like the track? - "Yes. Yes I did."
What type of person would like this track? - "Teenagers. Maybe those who are fans of bands such as Two Door Cinema Club."
Which age range would you typically associate with this song? - "People aged between 16 - 19, I think."
How would you picture the band/lead? - "Scruffy, Indie."
What sort of music video would expect to accompany this track? - "Solely having the band in a deserted area. Mise-en-scene would be fairly isolated (forest, field etc)."
If performance, where and what type? - "Full band, all instruments in a deserted area/onstage."
If narrative, what sort? - "Vague, wandering around the scene narrative. Maybe falling in/out of love scenario."

Person No. 2

Did you like the track? - "No, not really..."
What type of person would like this track? - "An person who has a passion for Indie genres."
Which age range would you typically associate with this song? - "Teenagers. 16 - 19 year olds."
How would you picture the band/lead? - "Scruffy, long hair, wearing Ray Ban's in the dark."
What sort of music video would expect to accompany this track? - "One where they are doing a performance where the crowd watching them goes wild."
If performance, where and what type? - "Full band performance in an abandoned warehouse."
If narrative, what sort? - "A guy standing on top of the Empire State Building."

Person No.3

Did you like the track? "Yeah"

What type of person would like this track? "Indie Styles"

Which age range would you typically associate with this song? "16-30"

How would you picture the band/lead? "Like the Hoosiers" 

What sort of music video would expect to accompany this track? "Abstract narrative based on the lyrics"

Person No.4

Did you like the track? "It's OK"

What type of person would like this track? "Indie"

Which age range would you typically associate with this song? "16-40"

How would you picture the band/lead?"Grotty Freaks"

What sort of music video would expect to accompany this track? "A performance in a Warehouse/House/Concert Stage"

Person No.5

Did you like the track? "Yeah it was Ok"

What type of person would like this track? "Anyone"

Which age range would you typically associate with this song? "14+"

How would you picture the band/lead? "Standard 20 year olds"

What sort of music video would expect to accompany this track? Fast paced with a loose Narrative"

Audience Research

Ideal Audience Type:

• Teenagers
• Both male and female
• Listen to: Alternative Rock, Indie, Pop Rock, Rock, Pop
• Wear skinny jeans, Converse, Doc Martens, band t-shirts, plaid shirts
• Magazines (NME, Kerrang!), Television (MTV, DAVE, VIVA, Kerrang!), Radio (NME, Radio 1, Kerrang!), Film (Angus Thongs and Perfect Snogging, St. Trinian's, Alice In Wonderland) 
• Festivals (Glastonbury, Secret Garden Party, Reading And Leeds Festival, Latitude) 
• Technology (iPod/iPhone, Mac, Camera)

Test Footage

Shooting Schedule

 Traveling to Ely to film

Shooting indoor footage of the guy in the house

Traveling back from Ely

Shooting the guy out in town.

Storyboard

Checking Out Location

Location review: 

Garage Setting

Outdoor setting (Rundown city surroundings)

Indoor setting (Home)

Contacting The Artist

Location - Home setting

Charlotte's Home Setting

Harrison's Home Setting

Lyrics Analysis

Stay at home tonight
Please give me one night
I wish I could use your eyes to see what its like
But something else was on my mind

You wanted me to stay at home but I didn’t want to
I didn’t want to feel alone, or forgotten

Because I wanted to go out, to make everybody smile
I wanted to go out, to waste my time in the sunshine

Is it my fault, no not this time
I’m trying to say, I don’t wanna play your game
There’s something you should know
But I’m not gonna tell you
I started to smile as you put out the fire because it feels right

You wanted me to stay at home, but I didn’t want to
No no I didn’t wanna feel alone or be forgotten

Because I wanted to go out
To make everybody smile
I wanted to go out to waste my time in the sunshine


Representation

- Someone may be stopping him from going out (e.g Girlfriend or Mum) - restricted from doing so.
- He could be tell that someone to stay at home and he could go out - maybe because that someone always went out instead of him.
- The song is a statement of him making a change to his life style - to have fun maybe.
- He's making a decision over whether to go out or not at all - there may be commitments to stay at home but he is becoming independent.

- Alternatively, not wanting to "stay at home" could be a metaphor for leaving a relationship - he may have left her judging by the overall mood of the song.
- "started to smile when you put out the fire" - happy to start being independent/single and to not be restricted by commitment.
- "I didn't wanna feel alone or be forgotten" - he may have wanted to persuade the other half to go out with him so he wouldn't have to stay in with her.

Mood

- Feeling of liberation/freedom - possibly from relationship breakup
- Freshness
- Fun, upbeat
- Carefree - as if he had no restrictions bounding him anymore.

Location - Outside

The Elizabeth Way Roundabout Underpass

Newmarket Road

Kings way Flats

East Road, Cambridge

Jesus Green Skatepark

Park Street Car park

The places we thought were the most suitable for what we wanted were: Elizabeth Way Roundabout Underpass, Jesus Green Skatepark, Newmarket Road and Park Street Car park. This is because it relates to what we are trying to convey within the video.

Target Audience Research

Gender:

The video would probably be aimed at both male and female genders. Boys may want to watch it maybe because of the genre characteristics that will be used, and girls may be drawn to the video because of the same reason, or maybe because of the group's setup (Two boys, two girls), as if it were a boy/girl band. But for this same reason, it could attract both genders due to the group being half boys and half girls.

Age group:

Because of the locations and narrative we are aiming for, the video's outcome might be suitable mostly for teenagers. The genre characteristics we want to use are quite dark, so we didn't think that it would necessarily be suitable for younger age groups. But because the album which the song originally came from doesn't include a parental guidance warning, then it could be said that the song could be suitable for younger people.

Expectations:

There would probably be a mix of gender groups based on what both males and females would like about the video. As said before, boys will probably be looking for the genre characteristics within the video since it would usually fit within the alternative rock genre, and girls will probably looking at the video's band members as if they were a boy/girl band. Because the song is of the alternative rock genre, the audience would expect the conventions that would be normally associated with this genre. One example of this could be the presentation of the band performance and the capabilities they have with their instruments. This would normally be appealing to both gender groups depending on the bands setup and performance.

One Night Only - Stay At Home (Ideas for video)

Ideas And Examples

Idea one:

Split screen one side shows a guy at home, the other side shows the guy going out. Two alternatives of one night. The first alternative shows the guy staying at home having a boring night in (eating pizza, watching films all alone). Whereas the second shows the man changing into an alter ego, (maybe putting on a mask) going out to make trouble and havoc in the town. There will be transitions with the band performing in a secluded building/area.




Idea two:

Band playing in an abandoned area: warehouse, house. Shot all in one with cut backs to a story. Abandoned area connoting rebellion relating vaguely to idea one. Close ups of band members and long and extreme long shots of the band performing.

http://www.youtube.com/watch?v=8mrMe5dLqEw



Idea three:

Long takes following band members to each other's location and passing on the vocalist role or performing with each other as they introduce each band member. Follows members towards secluded place. Instruments won't be present until the performance. The band members use different means of transport, such as just running, biking etc.



Location Ideas

Warehouse for performance of Band - Exterior

Place to pretend to graffiti (for example of creating trouble) - Exterior

Messy living room for indoor people - Interior

Interesting Ideas for Cinematography, Editing and Mise en scene

Mise-en-scene - Props for outdoor band members - e.g. Masks for "alter ego"
                        Props for indoor people - e.g. Pizza boxes, TV etc
                        Secluded settings for mysteriously enigmatic feeling (warehouse, alleyways)
                        Contrast in clothing; Lazy trackies to dark casual but formal clothing
                        Different modes of transport (bicycles, skateboard etc)
                        Mixes of Interior and Exterior
                        Instruments for outside band members (guitar, microphone etc)
                        Instruments for inside people (inflatable guitar, toy microphone, CD player etc)

Cinematography - Jump shots (during performance)
                           Long takes/Master shots (as the band members walk to each other's location)
                           Tracking/Dolly shots - possibly (used on band members during long takes)
                           Hand-held shots (used for performance)
                           Close-ups (during performance/possibly during long takes)
                           Mid-shots (during performance/during long takes)

Editing - Split-screen - at different points (to show two alternative sides of the same character(s))
             Quick cuts (to use with the jump shots)
             Slow motion transition - possibly (used on band members during long takes/used for performance)
             Parallel editing (shots cutting from people going out to people inside)
             Continuity editing (during long takes)
             Montage editing (during performance)
             Match-on-action (for continuity)

Related student work



Use of masks
City settings



Similar ideas to our use of editing



Uses idea of going out and creating trouble, ours will use a similar idea but less light hearted.