1) Use Of Conventions
- Shows the band's ability with instruments
- It went well with the theme of the song
- Camerawork and editing both push convention
- General rock video, urban setting theme throughout
- Great setting background, use of camerawork and typical band-work
- Band Performance
- Fits well with Indie genre - has home-made feel in a positive way through, very indie videos have that sort of feel.
2) Presentation Of Artist/Performance
- Enthusiastic performance in band scenes
- The group seemed like a proper band which worked well with the genre
- Looked professional
- Very realistic performance, good facial expressions and body language - interesting
- Presented well, again presented as Indie - like the dark garden and lighting - reminiscent of concert
- Lead singer is really good, shows great emotion, acts really well while keeping lip-syncing perfect.
- I think it does well to push other artists
- Artists (Harrison's) really good performance! Bryn's great!
3) Quality of Lip-Syncing
- Well synced, and it was a good idea to use the other clips so that it didn't become boring
- Perfect
- Very good lip-sync
- Excellent - lots of lip-syncing, all enthusiastic
- Expressive
- Good lip-syncing, in time
4) Use Of Camerawork/Editing/Mise-en-Scene
- Lots of different camera angles, well edited, mise-en-scene fits the genre
- Very good use of editing, effects and transitions
- Effective camera shots (close-ups, long shots, side shots, spinning shots), typical costume for rock video (black and white clothing)
- Split-screen works well, different camera angles and constant short changes to keep us engaged
- Cutting between scenes is used very effectively, different effects, slow motion
- Great mise-en-scene setting and costume is perfect
- Love love love the camerawork and editing - the editing at the start with Bryn is really good as well as the split-screens
5) Overall Effectiveness
- Engages with target audience
- A really fun and entertaining video
- Engaging and interesting to watch
- Story-line and fast editing keep people engaged
- Really good video, lots of variety and keeping audiences interest.
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