Evaluation Tasks

 1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

Emma Brand music video. from dannyfrattasi

2. How effective is the combination of your main product and ancillary texts?





3. What have you learned from your audience feedback?




4. How did you use new media technologies in the construction and research, planning and evaluation stages?

question 4 script.

Technologies we used:

• HD  Video Camera
• Macs
• Photoshop
• Final Cut
• Digital Camera
• Laptop

Stage one: Planing

To plan our music video we used the macs an digital cameras. We used the macs to research other music videos which would give us inspiration for our own music video. We also used it to access twitter which allowed us to contact the artist. We used the digital cameras to do research for our location after looking around on google maps to see where would be appropriate and easy to film.

Stage two: Filming

To film our music video we used HD video cameras and a laptop. We needed the laptop to play the track when doing the band shots so we had something to play and lip synch to. The cameras we used made it easy to upload our footage onto the macs and into final cut to edit. 

Stage three: Editing

To edit the footage we had filmed we used the program final cut. Final cut allowed us to edit, add filters, effects, transitions and lip synching to give our video a more professional finish. We played around with our footage and created a ghosting effect and a split screen.

Stage four: Marketing

To market our band we created a magazine advert and  a digipak for the album. They were both created using photoshop. Using photoshop we created layers and effects so we could make something we felt would be good for marketing our product. 

Notes on Coursework Evaluation Questions

Question 1:

Conventions used:

• Stereotypical clothing
• Fast paced transitions
• Ghosting
• Stereotypical location for the genre we are trying to represent
• Split screen

Question 2: 

Scripting For Commentary

- New footage being used of band instrumental because feedback said it was out of time, no realistic and ineffective in comparison to the rest of the footage we used.

- Comments on location were made which inspired the use of different footage which conforms to the music video conventions we were trying to achieve

- We felt the costumes and performances within the footage were ineffective and because of this we made careful plans to make sure costume was synchronized and fits with the stereotype.

- In the final cut we altered and played with transitions adding more to create interest in  the video for the viewers and to create the feeling of chaos.

- It was said that the rough cut was a little slow and in editing we sped up scenes, used fast paced transitions and in doing this it made the video quick paced and exciting.

- We got told that the video needed something unique about it and we feel the lighting used is very much so. We used a house lamp and a torch and reflector to create warm lighting which juxtaposed the setting.

- We reanalyzed the background for the band footage and decided that a fairly blank background would be more fitting. So the location is dim and it is shot in a garden at night so the rest of the location can not be seen clearly.

- In the rough cut it was commented that the instrument playing didn't look very realistic. So to correct this the people that couldn't play the instruments practiced at looking realistic despite not playing. This required listening to the music and working out the beat and where the instruments came in to the song. This made the video look more realistic and affective and gave the impression we were an actual band.

Digipak - Lost Feeling

Magazine Advert - Lost Feeling

Track List

- Unicorn Ridicule
- Stay At Home
- Lost Feeling
- Brown Bag
- Teenage Anxiety
- Spaceman
- Cobra Wildfire
- Here Comes the Calvary
- Upload Complete
- Fingerprints
- Undeniable Fear
- + = - (Plus Equals Minus)
- What Happened Yesterday?

Album Names

- 9:20
- One Night Only
- Decisions Decisions
- Teenage Solitude
- Blue Fire
- Lagoon
- Cobra Wildfire
- Lost Feeling
- The Night's Still Young
- Limitless
- Nonsense Is Necessary
- Cynical Ridicule
- Unicorn Ridicule

Advertisments

Original Advertisements

Final Cut - Feedback From Class

1) Use Of Conventions

- Shows the band's ability with instruments
- It went well with the theme of the song
- Camerawork and editing both push convention
- General rock video, urban setting theme throughout
- Great setting background, use of camerawork and typical band-work
- Band Performance
- Fits well with Indie genre - has home-made feel in a positive way through, very indie videos have that sort of feel.

2) Presentation Of Artist/Performance

- Enthusiastic performance in band scenes
- The group seemed like a proper band which worked well with the genre
- Looked professional
- Very realistic performance, good facial expressions and body language - interesting
- Presented well, again presented as Indie - like the dark garden and lighting - reminiscent of concert
- Lead singer is really good, shows great emotion, acts really well while keeping lip-syncing perfect.
- I think it does well to push other artists
- Artists (Harrison's) really good performance! Bryn's great!

3) Quality of Lip-Syncing

- Well synced, and it was a good idea to use the other clips so that it didn't become boring
- Perfect
- Very good lip-sync
- Excellent - lots of lip-syncing, all enthusiastic
- Expressive
- Good lip-syncing, in time

4) Use Of Camerawork/Editing/Mise-en-Scene

- Lots of different camera angles, well edited, mise-en-scene fits the genre
- Very good use of editing, effects and transitions
- Effective camera shots (close-ups, long shots, side shots, spinning shots), typical costume for rock video (black and white clothing)
- Split-screen works well, different camera angles and constant short changes to keep us engaged
- Cutting between scenes is used very effectively, different effects, slow motion
- Great mise-en-scene setting and costume is perfect
- Love love love the camerawork and editing - the editing at the start with Bryn is really good as well as the split-screens

5) Overall Effectiveness

- Engages with target audience
- A really fun and entertaining video
- Engaging and interesting to watch
- Story-line and fast editing keep people engaged
- Really good video, lots of variety and keeping audiences interest.

Final Cut

Finishing the Editing

For our music video to be completed we just need to finish the editing, not film any more as that has already been done. To do the editing we need to upload the new footage and put it into Final Cut. Then we need to add filters to make some of the clips filmed at night lighter, and some of the clips filmed in the day darker. Some of the clips are too dark to see anything so will have to be lightened. They will also be used to light up some of the instruments and band members to put more focus on them. 
We will also need to put the clips in the right order as we have shots of different things which need to go in the right place. 
Most of the transactions we will use will be cuts as it is a fast pace video so we need fast transactions. There will be a very fast cut at the start when when there is drums, as the shot will change to a different drum after it has been hit. 
To be able to play along to the song it had to be playing in the background, all of this background noise has to be removed. 
We will also use ghosting based on transparency to show one one of the characters leaving while the other is staying at home.
Most of the clips have to be cut as we just filmed the whole song lots of time from different angles to get lots of footage. Other shots will have to be speeded up or slowed down so that the fit with the beat.
We also want to integrate the band shots more with the narrative. To do this we will have more split screens of the band on one side and the narrative on the other. 

Comparing and contrasting

Pick a real music video that you think is similar to what you have produced and compare and contrast

The Only Place - Best Coast





Similarities:

• Both include rebellious activities.
• Both have drums, acoustic guitar and electric guitars.
• Both have similar story line: starting in a home setting, leaving, causing havoc and returning home.

Differences

• Our doesn't contain such rebellious activities.
• Our has darker colours.
• Ours is more upbeat, whereas the song chosen hasn't got such a fast tempo. 

Rough Cut Feedback

1. Have the shot material appropriate for a music video?

• Yes, footage relates to song.
• Yes the setting is relevant.
• Yes, follows a lot of indie videos- 'causes mischief.'

2. Has attention been paid to mise-en-scene?

• Yes, good use of costume but not as much on location.
• Yes, the use of masks are good, and the clothing is appropriate and relevant.
• Like the idea of masks. Location could be created.

3. Is there controlled use of the camera?

• Yes with how framed well.
• Yes, the camera is controlled and professional.
• Yes.

4. Is there a variety of shot types and angles?

• Yes they have lots.
• Yes  there is a variety of shots which hold our interest.
• Yes, good variety in this respect.

5. Is the editing effective at constructing a linear or non-linear meaning?

• Yes as there's a story line that is cut up.
• Yes there is a clear story line following the main character.
• Yes, is easy to follow 'story'- goes well with lyrics at times.

6. Is there appropriate use of transitions and other effects?

• Yes with the layering.
• Not many transitions but good use of other effects, eg ghosts.
• Yes, like him sitting in house and one leaving.

7. Does the pace of the editing work well with the pace of the song?

• Yes though cut most of it.
• Yes because it is quick speed and the song is upbeat.
• Yes, fast paced.

8. If there is lip synching, is it effective?

• There were parts which it didn't match up.
• Yes mostly all lip synching is in time.
• Yes, instrument playing doesn't look entirely convincing though.

9. Is the video effective a communicating a star persona?

• Yes- revolves around one person.
• Yes because they dressed like they are in a band.
• Yes.

10. Do you think they need to re-film anything or film anything else? If so, what?

• If to re-film we think the clips with the band, as the background doesn't fit well.
• Put in more fast paced shots, maybe close up to give it more variation and hold our interest.
• There is a lot of variety which is good, some scenes are a bit boring though. Think that video needs a 'quirk'- something to add an edge.

Rough Cut

Theoretical Study into Audience

Guidance:

I feel that the audience for our music video will be entertained just because there are a few serious elements but also some comical elements within the video which will keep the audience entertained and affixed to the screen. The performance will keep the audience entertained because it will be realistic and meaningful.



Some of the viewers may be able to identify with the characters in the video if they have ever had a night were they have had to decide whether to go out or stay at home. We don't think many people would aspire to be like the people in the video because they lead an average life and are rebellious.

The audience do not get to know what the band looks like because they are wearing masks, but they do get to see what the character is like when he is at home.                                                                                                                                                                                                                                                                        

Audience Research

Ideal Audience Type:

• Teenagers
• Both male and female
• Listen to: Alternative Rock, Indie, Pop Rock, Rock, Pop
• Wear skinny jeans, Converse, Doc Martens, band t-shirts, plaid shirts
• Magazines (NME, Kerrang!), Television (MTV, DAVE, VIVA, Kerrang!), Radio (NME, Radio 1, Kerrang!), Film (Angus Thongs and Perfect Snogging, St. Trinian's, Alice In Wonderland) 
• Festivals (Glastonbury, Secret Garden Party, Reading And Leeds Festival, Latitude) 
• Technology (iPod/iPhone, Mac, Camera)

Individual Post

Sound

In our video we will have both diegetic and non diegetic sound. Some of the sound in our music video will be non diegetic as the people in the video cannot hear it. This will be when the narrative comes in but during the band shots it will be diegetic as they will be able to hear the music they are playing.

We could also use sound effects which could be diegetic or non diegetic. A diegetic sound effect could be a punching sound if he got in a fight when he was out causing havoc. A non diegetic sound could be a voice over on top of the video that could be edited in.
There is also some natural sound that we will need to cut out like the sound of cars, birds or us talking.

As we are using a recorded track we do not have to make the music ourselves.

Test Footage

Shooting Schedule

 Traveling to Ely to film

Shooting indoor footage of the guy in the house

Traveling back from Ely

Shooting the guy out in town.