Qualitative Research

Did you like the track?
What type of person would like this track?
Which age range would you typically associate with this song?
How would you picture the band/lead?
What sort of music video would expect to accompany this track?
If performance, where and what type?
If narrative, what sort?

Person No. 1

Did you like the track? - "Yes. Yes I did."
What type of person would like this track? - "Teenagers. Maybe those who are fans of bands such as Two Door Cinema Club."
Which age range would you typically associate with this song? - "People aged between 16 - 19, I think."
How would you picture the band/lead? - "Scruffy, Indie."
What sort of music video would expect to accompany this track? - "Solely having the band in a deserted area. Mise-en-scene would be fairly isolated (forest, field etc)."
If performance, where and what type? - "Full band, all instruments in a deserted area/onstage."
If narrative, what sort? - "Vague, wandering around the scene narrative. Maybe falling in/out of love scenario."

Person No. 2

Did you like the track? - "No, not really..."
What type of person would like this track? - "An person who has a passion for Indie genres."
Which age range would you typically associate with this song? - "Teenagers. 16 - 19 year olds."
How would you picture the band/lead? - "Scruffy, long hair, wearing Ray Ban's in the dark."
What sort of music video would expect to accompany this track? - "One where they are doing a performance where the crowd watching them goes wild."
If performance, where and what type? - "Full band performance in an abandoned warehouse."
If narrative, what sort? - "A guy standing on top of the Empire State Building."

Person No.3

Did you like the track? "Yeah"

What type of person would like this track? "Indie Styles"

Which age range would you typically associate with this song? "16-30"

How would you picture the band/lead? "Like the Hoosiers" 

What sort of music video would expect to accompany this track? "Abstract narrative based on the lyrics"

Person No.4

Did you like the track? "It's OK"

What type of person would like this track? "Indie"

Which age range would you typically associate with this song? "16-40"

How would you picture the band/lead?"Grotty Freaks"

What sort of music video would expect to accompany this track? "A performance in a Warehouse/House/Concert Stage"

Person No.5

Did you like the track? "Yeah it was Ok"

What type of person would like this track? "Anyone"

Which age range would you typically associate with this song? "14+"

How would you picture the band/lead? "Standard 20 year olds"

What sort of music video would expect to accompany this track? Fast paced with a loose Narrative"