Evaluation Tasks - Bryn Walden-Jones

1) In what ways does your media product use, develop or challenge forms and conventions of real media products?

Question 1 from brynwj

2) How effective is the combination of your main product and ancillary tasks?






3) Commentary of Feedback



4) How did you use new media technologies in the construction and research, planning and evaluation stages?

Evaluation Tasks - Harrison Twinn

1) In what ways does your media product use, develop or challenge forms and conventions of real media products?



2) How effective is the combination of your main product and ancillary tasks?

3) What have you learned from your audience feedback?



4) How did you use new media technologies in the construction and research, planning and evaluation stages?
 

Evaluation Tasks

 1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

Emma Brand music video. from dannyfrattasi

2. How effective is the combination of your main product and ancillary texts?





3. What have you learned from your audience feedback?




4. How did you use new media technologies in the construction and research, planning and evaluation stages?

Evaluation Tasks

Question 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

This image is stereotypical of many music videos of this genre. The image shows the band members each playing their instruments up close and follows them in a single shot. An example of a video in which this is used is in the video for 'Say You Don't Want It' - One Night Only. This is not only the same genre but the same band. 

This image conforms to the genre conventions as it uses an effect called ghosting. This is a very popular effect as it is fairly versatile.  It is used in many music videos as it can portray many different things such as: separate stories, secrets, the past etc. This is one of the reasons we used this effect within our music video. 

This frame shows how we lit and angled the shot. The lighting is very ominous and dim. This connoting mystery and rebel. I feel it is a very effective use of lighting because of these reasons. The use of camera angle is also effective and common in the use of music videos of this genre because it also portrays similar to that of the lighting as it creates mystery as we cannot see the singers face and what we can see is either very dark or very light. 

This frame shows the use of spilt screen within our music video. Throughout the video split screens appear often as they are an effective way to show what is happening at the same time in different places. This is used often in music videos of the Indie Pop genre as it allows the audience to view different people in different places and different band members etc. 

In this frame I feel the lighting and the angle of the camera create a very romantic image. Romanticising is used very often in music videos and conforms to the conventions of our genre of video. The angle like the one of the lead singer creates a very mysterious shot but because the guitarist looks up it also creates a very shy and flirty image. 

The genre conventions the video is conforming to within this shot is the stereotypical teenager causing havoc by graffiti. This is evident in many music videos of this genre although can also be viewed as stereotypical for the rap genre of music also. 

This shot shows the whole band playing. The lighting is dim and spotlights on certain people within the band. This is stereotypical of music videos as this allows certain band members to be in the spotlight. This could be due to a guitar solo although it is rare that this shot is used for the when the lead does a solo as they are generally close-ups or medium shots. 

This shot shows the lead singer being spotlighted. As is commonly used in other music videos the lead singer is lighter than the other band members and also the shot is a a medium shot. This allowing the focus to be solely on the lead singer and means the audience is not distracted away from the song and the lyrics. 

When creating our digipak we looked at many others that were similar to the style we were aiming for and took inspiration from those. Many we saw had band members on the pages. In seeing this we decided to place our band members within the flaps of the digipak although we played with the images. The main front cover of the digipak shows two of the band members messing around which connotes fast tempo and very fun energetic music. 

When creating the advert for the band we also researched others for bands similar to ours and took certain layouts and ideas from some of the adverts. When creating our advert we made sure the images of the band were ones that would be familiar. These images would be considered familiar as they are featured in the digipak alone with the font used for the title of the band and the album title. Whilst researching we found that many videos had reviews, star ratings, the record company, release date and some sort of website or blog. This is something we also chose to include in our advert as we thought these would be an effective thing to include as it would help the audience find out more information about the band/album. 










Question 2: How effective is the combination of your main product and ancillary texts?



Question 3: What have you learned from your audience feedback?


Question 4: How did you use new media technologies in the construction and research, planning and evaluation stages?

question 4 script.

Technologies we used:

• HD  Video Camera
• Macs
• Photoshop
• Final Cut
• Digital Camera
• Laptop

Stage one: Planing

To plan our music video we used the macs an digital cameras. We used the macs to research other music videos which would give us inspiration for our own music video. We also used it to access twitter which allowed us to contact the artist. We used the digital cameras to do research for our location after looking around on google maps to see where would be appropriate and easy to film.

Stage two: Filming

To film our music video we used HD video cameras and a laptop. We needed the laptop to play the track when doing the band shots so we had something to play and lip synch to. The cameras we used made it easy to upload our footage onto the macs and into final cut to edit. 

Stage three: Editing

To edit the footage we had filmed we used the program final cut. Final cut allowed us to edit, add filters, effects, transitions and lip synching to give our video a more professional finish. We played around with our footage and created a ghosting effect and a split screen.

Stage four: Marketing

To market our band we created a magazine advert and  a digipak for the album. They were both created using photoshop. Using photoshop we created layers and effects so we could make something we felt would be good for marketing our product. 

Q4 script

Technologies we used:

- HD Video cameras
- Macs
- Photoshop
- Final Cut
- Laptop
- Digital Camera

Stage one: Planning

In planning our music video the technologies we used were The Macs and the digital cameras. These Macs allowed us to reseach online different music videos that were both similar and different to create inspiration for our own videos. We also used it to contact the artist (One Night Only) We used the digital cameras in reseaching locations for our  music video.

Stage two: Filming

In filming our video we used a HD video camera and a laptop. The video cameras were afixed to a tripod and were of a very good quality. These specific cameras were easy to use and easy to upload onto the computers. We used the laptop during filming to play the original song. This allowed the vocals within the video to match with the original vocals within the song.

Stage three: Editing

When we were editing we used the program final cut. This allowed us to add filters, effects, transitions, editing, lip sync and gave us freedom to play around with all our footage. This creating effects like ghosting and split screen.

Stage four: Marketing

In marketing our band we created a magazine advert and created a digipak for the product. The digipak and advert were created using photoshop. This allowed us to add layers and affects and let us create somenthign we enjoyed making and we would feel would be suitable to place in a magazine.    

Second set of notes for Evaluation

Re-filmed band performance
-Audience said: "Background doesn't fit well"
The first ideas for the location were not effective, so we changed lighting, shot variety and setting during re-filming.
- "Put in more fast paced shots"
The editing is now more fast paced, using cuts between lyric lines to fit the pace of the music
-"Use more close ups for shot variation"
Close ups were added of band members (plus use of canted angles), we think this also help create a star persona

Notes on Coursework Evaluation Questions

Question 1:

Conventions used:

• Stereotypical clothing
• Fast paced transitions
• Ghosting
• Stereotypical location for the genre we are trying to represent
• Split screen

Question 2: 

Scripting For Commentary

- New footage being used of band instrumental because feedback said it was out of time, no realistic and ineffective in comparison to the rest of the footage we used.

- Comments on location were made which inspired the use of different footage which conforms to the music video conventions we were trying to achieve

- We felt the costumes and performances within the footage were ineffective and because of this we made careful plans to make sure costume was synchronized and fits with the stereotype.

- In the final cut we altered and played with transitions adding more to create interest in  the video for the viewers and to create the feeling of chaos.

- It was said that the rough cut was a little slow and in editing we sped up scenes, used fast paced transitions and in doing this it made the video quick paced and exciting.

- We got told that the video needed something unique about it and we feel the lighting used is very much so. We used a house lamp and a torch and reflector to create warm lighting which juxtaposed the setting.

- We reanalyzed the background for the band footage and decided that a fairly blank background would be more fitting. So the location is dim and it is shot in a garden at night so the rest of the location can not be seen clearly.

- In the rough cut it was commented that the instrument playing didn't look very realistic. So to correct this the people that couldn't play the instruments practiced at looking realistic despite not playing. This required listening to the music and working out the beat and where the instruments came in to the song. This made the video look more realistic and affective and gave the impression we were an actual band.