Evaluation Tasks - Bryn Walden-Jones

1) In what ways does your media product use, develop or challenge forms and conventions of real media products?

Question 1 from brynwj

2) How effective is the combination of your main product and ancillary tasks?






3) Commentary of Feedback



4) How did you use new media technologies in the construction and research, planning and evaluation stages?

Evaluation Tasks - Harrison Twinn

1) In what ways does your media product use, develop or challenge forms and conventions of real media products?



2) How effective is the combination of your main product and ancillary tasks?

3) What have you learned from your audience feedback?



4) How did you use new media technologies in the construction and research, planning and evaluation stages?
 

Evaluation Tasks

 1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

Emma Brand music video. from dannyfrattasi

2. How effective is the combination of your main product and ancillary texts?





3. What have you learned from your audience feedback?




4. How did you use new media technologies in the construction and research, planning and evaluation stages?

Evaluation Tasks

Question 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

This image is stereotypical of many music videos of this genre. The image shows the band members each playing their instruments up close and follows them in a single shot. An example of a video in which this is used is in the video for 'Say You Don't Want It' - One Night Only. This is not only the same genre but the same band. 

This image conforms to the genre conventions as it uses an effect called ghosting. This is a very popular effect as it is fairly versatile.  It is used in many music videos as it can portray many different things such as: separate stories, secrets, the past etc. This is one of the reasons we used this effect within our music video. 

This frame shows how we lit and angled the shot. The lighting is very ominous and dim. This connoting mystery and rebel. I feel it is a very effective use of lighting because of these reasons. The use of camera angle is also effective and common in the use of music videos of this genre because it also portrays similar to that of the lighting as it creates mystery as we cannot see the singers face and what we can see is either very dark or very light. 

This frame shows the use of spilt screen within our music video. Throughout the video split screens appear often as they are an effective way to show what is happening at the same time in different places. This is used often in music videos of the Indie Pop genre as it allows the audience to view different people in different places and different band members etc. 

In this frame I feel the lighting and the angle of the camera create a very romantic image. Romanticising is used very often in music videos and conforms to the conventions of our genre of video. The angle like the one of the lead singer creates a very mysterious shot but because the guitarist looks up it also creates a very shy and flirty image. 

The genre conventions the video is conforming to within this shot is the stereotypical teenager causing havoc by graffiti. This is evident in many music videos of this genre although can also be viewed as stereotypical for the rap genre of music also. 

This shot shows the whole band playing. The lighting is dim and spotlights on certain people within the band. This is stereotypical of music videos as this allows certain band members to be in the spotlight. This could be due to a guitar solo although it is rare that this shot is used for the when the lead does a solo as they are generally close-ups or medium shots. 

This shot shows the lead singer being spotlighted. As is commonly used in other music videos the lead singer is lighter than the other band members and also the shot is a a medium shot. This allowing the focus to be solely on the lead singer and means the audience is not distracted away from the song and the lyrics. 

When creating our digipak we looked at many others that were similar to the style we were aiming for and took inspiration from those. Many we saw had band members on the pages. In seeing this we decided to place our band members within the flaps of the digipak although we played with the images. The main front cover of the digipak shows two of the band members messing around which connotes fast tempo and very fun energetic music. 

When creating the advert for the band we also researched others for bands similar to ours and took certain layouts and ideas from some of the adverts. When creating our advert we made sure the images of the band were ones that would be familiar. These images would be considered familiar as they are featured in the digipak alone with the font used for the title of the band and the album title. Whilst researching we found that many videos had reviews, star ratings, the record company, release date and some sort of website or blog. This is something we also chose to include in our advert as we thought these would be an effective thing to include as it would help the audience find out more information about the band/album. 










Question 2: How effective is the combination of your main product and ancillary texts?



Question 3: What have you learned from your audience feedback?


Question 4: How did you use new media technologies in the construction and research, planning and evaluation stages?

question 4 script.

Technologies we used:

• HD  Video Camera
• Macs
• Photoshop
• Final Cut
• Digital Camera
• Laptop

Stage one: Planing

To plan our music video we used the macs an digital cameras. We used the macs to research other music videos which would give us inspiration for our own music video. We also used it to access twitter which allowed us to contact the artist. We used the digital cameras to do research for our location after looking around on google maps to see where would be appropriate and easy to film.

Stage two: Filming

To film our music video we used HD video cameras and a laptop. We needed the laptop to play the track when doing the band shots so we had something to play and lip synch to. The cameras we used made it easy to upload our footage onto the macs and into final cut to edit. 

Stage three: Editing

To edit the footage we had filmed we used the program final cut. Final cut allowed us to edit, add filters, effects, transitions and lip synching to give our video a more professional finish. We played around with our footage and created a ghosting effect and a split screen.

Stage four: Marketing

To market our band we created a magazine advert and  a digipak for the album. They were both created using photoshop. Using photoshop we created layers and effects so we could make something we felt would be good for marketing our product. 

Q4 script

Technologies we used:

- HD Video cameras
- Macs
- Photoshop
- Final Cut
- Laptop
- Digital Camera

Stage one: Planning

In planning our music video the technologies we used were The Macs and the digital cameras. These Macs allowed us to reseach online different music videos that were both similar and different to create inspiration for our own videos. We also used it to contact the artist (One Night Only) We used the digital cameras in reseaching locations for our  music video.

Stage two: Filming

In filming our video we used a HD video camera and a laptop. The video cameras were afixed to a tripod and were of a very good quality. These specific cameras were easy to use and easy to upload onto the computers. We used the laptop during filming to play the original song. This allowed the vocals within the video to match with the original vocals within the song.

Stage three: Editing

When we were editing we used the program final cut. This allowed us to add filters, effects, transitions, editing, lip sync and gave us freedom to play around with all our footage. This creating effects like ghosting and split screen.

Stage four: Marketing

In marketing our band we created a magazine advert and created a digipak for the product. The digipak and advert were created using photoshop. This allowed us to add layers and affects and let us create somenthign we enjoyed making and we would feel would be suitable to place in a magazine.    

Second set of notes for Evaluation

Re-filmed band performance
-Audience said: "Background doesn't fit well"
The first ideas for the location were not effective, so we changed lighting, shot variety and setting during re-filming.
- "Put in more fast paced shots"
The editing is now more fast paced, using cuts between lyric lines to fit the pace of the music
-"Use more close ups for shot variation"
Close ups were added of band members (plus use of canted angles), we think this also help create a star persona

Notes on Coursework Evaluation Questions

Question 1:

Conventions used:

• Stereotypical clothing
• Fast paced transitions
• Ghosting
• Stereotypical location for the genre we are trying to represent
• Split screen

Question 2: 

Scripting For Commentary

- New footage being used of band instrumental because feedback said it was out of time, no realistic and ineffective in comparison to the rest of the footage we used.

- Comments on location were made which inspired the use of different footage which conforms to the music video conventions we were trying to achieve

- We felt the costumes and performances within the footage were ineffective and because of this we made careful plans to make sure costume was synchronized and fits with the stereotype.

- In the final cut we altered and played with transitions adding more to create interest in  the video for the viewers and to create the feeling of chaos.

- It was said that the rough cut was a little slow and in editing we sped up scenes, used fast paced transitions and in doing this it made the video quick paced and exciting.

- We got told that the video needed something unique about it and we feel the lighting used is very much so. We used a house lamp and a torch and reflector to create warm lighting which juxtaposed the setting.

- We reanalyzed the background for the band footage and decided that a fairly blank background would be more fitting. So the location is dim and it is shot in a garden at night so the rest of the location can not be seen clearly.

- In the rough cut it was commented that the instrument playing didn't look very realistic. So to correct this the people that couldn't play the instruments practiced at looking realistic despite not playing. This required listening to the music and working out the beat and where the instruments came in to the song. This made the video look more realistic and affective and gave the impression we were an actual band.

Digipak - Lost Feeling

Magazine Advert - Lost Feeling

Track List

- Unicorn Ridicule
- Stay At Home
- Lost Feeling
- Brown Bag
- Teenage Anxiety
- Spaceman
- Cobra Wildfire
- Here Comes the Calvary
- Upload Complete
- Fingerprints
- Undeniable Fear
- + = - (Plus Equals Minus)
- What Happened Yesterday?

Album Names

- 9:20
- One Night Only
- Decisions Decisions
- Teenage Solitude
- Blue Fire
- Lagoon
- Cobra Wildfire
- Lost Feeling
- The Night's Still Young
- Limitless
- Nonsense Is Necessary
- Cynical Ridicule
- Unicorn Ridicule

Magazine Advert Influences

We had a look at Florence and the Machines advert for the album "Lungs" and Kings of Leon's "Only by the Night" . These gave us ideas how to compose all of our information for our own magazine advert.

- Text is central

- Use of just ONE main image

- Not too cluttered 

- Picture of artist 

- Band name at the top

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Original Advertisements

Reviews

NME

"Far be it from us to patronise the young, but when your singer started in your band at 12, your nearest big city is York and you’re being played by Steve Lamacq before you’re old enough to drink, you have to wonder whether you’ve enough life experience. Thankfully, One Night Only have the sense to write about what they know. Trouble is, on too many tracks, especially ‘It’s Alright’, there’s a striving for the transcendent, tacked oddly on to the sort of everyday teenage drama that Arctic Monkeys tackle with more wit and precision. While there’s no knocking their musical chops there’s little individual voice. On ‘Just For Tonight’ the influence of labelmates The Killers is strong in the widescreen synths and smart-mouthed heartache while George Craig’s voice recalls Luke Kook. They may find their own sound; if not, that name might prove spookily accurate."

" The idea of The Coral indulging in a touch of frottage by rubbing up against the side of The Subways might not be everyone’s idea of a good time, but for One Night Only it’s almost as exciting as an eight-hour jamming session with The Kooks. ‘You And Me’ is pleasantly toe-tapping enough, but these young guns aren’t going to win any prizes for originality. Even the nice bit at the end where we get some sing-song banter between two band-members seems to have been lifted wholesale from about half a dozen Libertines records. Close, but no cigar."

 

When The Gramophone Rings

 

 

"The supercharged first single Say You Don’t Want It – the most downloaded Mp3 in this site’s history – showcases the albums wonderfully put together sound. 80’s reverb swathes everything in a stadium rock glow, synths weave in and out of Craig’s impassioned vocal delivery which (most importantly) drives us towards a chorus made of solid gold. As far as comeback singles go, it’s absolutely perfect."

 

 

Crack In The Road

 

 

"Let me not take anything away from the lead single though; it’s a future anthem in waiting, a catchy hook, meaningless but flowing lyrics and a chorus to charm the most vexatious heart. However the rest of the album is nothing worth shouting about, unless of course you are shouting to drown out this garbage that calls itself music, in which case you are forgiven. After an entire listen to this record, I can wholeheartedly say the only track that might ever feature again on my iPod is Say You Don’t Want It, even then, I’d be far more inclined to stick on Like You Do. Singalong with me now “I’m sinking deep, I’m going under…!”"

 

 

 

There Goes The Fear

 

 

"All of the tracks on One Night Only’s second album follow pretty much the same formula: pounding drums, thrashing guitars, synths and keyboards, with lead singer (and occasional Burberry model) George Craig’s vocals shifting between smooth and rough and tying it all together to create a slightly retro sound that is somehow also very current. But this isn’t to say the songs all sound the same. Far from it, the band’s infectious energy and the interesting melodies and rhythms keep the album exciting the entire way through.

Many of the tracks deal with the fame that the band has already acquired and are sure to have more of now that ‘One Night Only’ has hit the shelves. As their press release says, “it’s the story of chasing the end of the rainbow, what happens along the way and when you get there” and it conveys “…a feeling of being catapulted into something tremendously exciting and perhaps a little troubling”. Singing about fame and fortune can often come off as bragging (I’m looking at you, hip hop) but One Night Only approaches it from more of a “holy shit, look what’s happening!” point of view that is incredibly refreshing.
In the album opener and lead single, they sing “the big screens, the plastic-made dreams / say you don’t want it.” The subject of fame comes up again in the incredible ‘Forget My Name,’ which has an exuberant, barely-contained quality to it. They sing “caught up in all of the action / We’re in the middle of streets all painted gold / Have you seen the reaction lately / Of all the people we left back home?” They let go completely in the chorus, practically shouting it out: “On and on we keep on dreaming, / in the end you won’t forget my name.” This larger-than-life, anthem-y sound is present in of a lot of their songs, particularly ‘Chemistry,’ ‘Got It All Wrong’ and the incredible ‘Anything’.
If it was up to me to pick the second single from this album, I’d probably go for ‘All I Want,’ which finds itself at the halfway point in the album. It’s very synthy and retro, and pairs tinkly keyboards with a rough guitar riff and echoing vocals for a sound that’s just too much fun. The fantastic line “speak how you feel so the words sound real” from the second verse later becomes the refrain and will be incredible to sing along to live.
‘One Night Only’ is both playful and mature, and its energetic highs and sensuous lows are like a roller coaster ride you’ll want to take again and again.
9/10"

ContactMusic.com

 

 

"Already highly tipped as a band to watch in 2008, Helmsley's One Night Only is the latest outfit to benefit from Myspace exposure. Beginning as a tribute band in 2003, a support slot last year with The Pigeon Detectives did them no harm and they'll spend February on a nationwide tour.

Taken in small doses, One Night Only are a decent enough indie proposition with inoffensive melodies, but over the course of an album there is a rather uninspiring lack of variation on show. Jo Whiley-backed single 'Just For Tonight' is jolly, anthemic and will no doubt inspire a bit of a boogy, but it's far from exciting or groundbreaking. For those who do enjoy it, there's more in the shape of 'You And Me' and the slightly more rock and roll 'He's There'. Lowering the tempo, 'It's About Time' is a snapshot of the band, not bad but difficult to really enthuse over. It mixes piano and guitar well and the result is a sweet love song that would light up the day of Radio 2 listeners. Easily the stand out moment of this debut album is the highly enjoyable 'Start Over', from the drum-heavy intro and decent riff right through to an extended guitar solo that U2's The Edge could have produced. It all goes downhill from there though, with the backend of the record being something of a challenge to not reach for the skip button. 'Time' goes for the brooding indie that Snow Patrol have perfected but without the same effect and George Craig's Yorkshire accent comes through a little too harshly. By the time they've rounded things off with 'Sweet Sugar' - which starts like casual restaurant music - and 'Hide' the monotonous tone is overpowering and it's rare that anything above mediocre has registered. "


Final Cut - Feedback From Class

1) Use Of Conventions

- Shows the band's ability with instruments
- It went well with the theme of the song
- Camerawork and editing both push convention
- General rock video, urban setting theme throughout
- Great setting background, use of camerawork and typical band-work
- Band Performance
- Fits well with Indie genre - has home-made feel in a positive way through, very indie videos have that sort of feel.

2) Presentation Of Artist/Performance

- Enthusiastic performance in band scenes
- The group seemed like a proper band which worked well with the genre
- Looked professional
- Very realistic performance, good facial expressions and body language - interesting
- Presented well, again presented as Indie - like the dark garden and lighting - reminiscent of concert
- Lead singer is really good, shows great emotion, acts really well while keeping lip-syncing perfect.
- I think it does well to push other artists
- Artists (Harrison's) really good performance! Bryn's great!

3) Quality of Lip-Syncing

- Well synced, and it was a good idea to use the other clips so that it didn't become boring
- Perfect
- Very good lip-sync
- Excellent - lots of lip-syncing, all enthusiastic
- Expressive
- Good lip-syncing, in time

4) Use Of Camerawork/Editing/Mise-en-Scene

- Lots of different camera angles, well edited, mise-en-scene fits the genre
- Very good use of editing, effects and transitions
- Effective camera shots (close-ups, long shots, side shots, spinning shots), typical costume for rock video (black and white clothing)
- Split-screen works well, different camera angles and constant short changes to keep us engaged
- Cutting between scenes is used very effectively, different effects, slow motion
- Great mise-en-scene setting and costume is perfect
- Love love love the camerawork and editing - the editing at the start with Bryn is really good as well as the split-screens

5) Overall Effectiveness

- Engages with target audience
- A really fun and entertaining video
- Engaging and interesting to watch
- Story-line and fast editing keep people engaged
- Really good video, lots of variety and keeping audiences interest.

Ideas For Branding The Digipak/Magazine Ad

Font Styles



The following bands in this picture have been branded on the fonts that their band names have been given. This could be one idea for branding the digipak, and possibly some aspects of the magazine advertisement. If we were to use this, we would have to put One Night Only's band name in a font that would reflect on the theme in our music video - which is havoc and having the time of your life. For example, we might want to use a scribbly kind of font or maybe something from the 'stencil' font, such as how Green Day have done it (but not exactly in the way they have done).

Band Logos

These two band logo examples feature, Nirvana's and The Offspring's own logos. These logos are branded so that it could create a memorable motif for the band themselves. For example, the yellow smiley face with crosses for eyes belongs to Nirvana's band, not only because it is their brand, but also because people will know it is Nirvana just by looking at it. If we were to use a logo, we would probably use an object that is reflective of our music video, such as the mask the main character wears in the narrative.



Evaluation Of Final Cut

Did it meet your expectations?

The song we chose (Stay At Home by One Night Only) presented us with an upbeat tempo and lively sounds throughout. From this, we wanted to use the idea of a main character causing havoc around town. This could also be said for the band members who would be doing the same during their band performance. For us, we think that we have achieved this narrative successfully and have used it to a great effect within the video. The planning in shooting this narrative did have it's difficulties, such as setting up the tripod and camera on a hill so that it wouldn't like a canted angle. But we say that the time taken in making it was worthwhile.

The performance was quite a surprise that turned out for the best for us. On our first shooting day, we performed in an open-garage location with three of the four group members involved on the day. After looking over the shots and reading the feedback from our Rough Cut, we then thought that we needed to re-film the performance with different roles and a different location. This time, we filmed in a back garden (Harrison's garden specifically), which we thought was a better location because of how chaotic it looked - this was the kind of location we wanted to show the havoc the band members were in (hence why we used the open garage location in the first place). And because of the time we were shooting at, it became dark outside which gave us an opportunity to experiment with the lighting. Looking back, if we shot in daylight, it wouldn't have been as effective. However, these changes have been shaped to our liking, and we expected the second band shooting to be the most improved shots in our video.

Overall, we all think that we have achieved the visions that we have captured for the video, and we have used these ideas to a great effect that we are sure others would like. There were some people in the group that had different tastes to what this song had to offer, but we were not deterred from the creation of this music video. In fact, without these various likes and dislikes of certain genres, the music video might not have been like it is now - variety played an important part in our final cut.

Final Cut

Tracklist Cover (And Booklet) Ideas

As for other content that we might put in our digipak, we could possibly make a small booklet for the lyrics of the songs such as this from Enter Shikari's 'A Flash Flood Of Colour' Album. This could be separate from the tracklist on the back of the digipak. This idea is useful for giving the consumers the lyrics to the song.

On the tracklist of Kid Cudi's album 'Dat Kid From Cleveland', the image shown of the artist is also used on the album cover, but the difference is that the tracklist shows his whole body rather than just the head. We wouldn't want to use the zooming in on the one body part, but instead, we would probably use the idea of using the same imagery for both the album and tracklist cover. For example, if our album cover were to have the main character sitting down whilst the alternate character breaks away from him and walks away, our tracklist might have the same image but shown differently. The doppelganger could be walking past a window where the main character is sitting at, or he could be walking under a lampost whilst leaving images of himself behind.

Big Sloan's 'Vampire Juice' also has imagery as well as the tracklist for their cover. The wine glass would probably show the vampire juice actually being served to someone as a casual drink. If we used this idea, we could use the main character's mask as the imagery on our tracklist cover, to show that it has an important role in our music video.

Album Cover Ideas

Many Of Horror (EP) - Biffy Clyro

On Biffy Clyro's EP Cover, 'Many Of Horror', the two people colliding with each other headfirst turn into ghostly figures as they rise up into the air. We wouldn't want to do it like this, but if we were to consider the ideas of this cover, he could probably use the ideas of the ghostly figures. But instead of this, we might want to treat them as the split-personality between the main character and his doppelganger in our music video. We could make the cover so that the main character is seated on the sofa in the far left of the photo, and then have the doppelganger standing up from the seat in a trasnparent form, walking away from the main character who is still seated.

 

 

 

 

World Record (EP) - Lower Than Atlantis



This EP Cover by Lower Than Atlantis, 'World Record', shows the hands of someone who seems unsuccessful, holding rolled cigarettes, spare pennies and a guitar pick. But if we were to take ideas from this cover, the idea wouldn't be so mobid. Instead, we could probably make on of the hands the main character's hand, and the other hand the doppelganger's hand. The main character could hold his hand at his side with stretched fingers, whereas the doppelganger could do the same but holding his mask. This way we could see the hands of two of the same people, but with one significant difference. 

 

Woman To Woman - Keyshia Cole



 

In Keyshia Cole's Album Cover, 'Woman To Woman', we can see that she is taking off a mask, but one that seems to be an old face of herself. She seems to take it off as if she became a new person. If we took some ideas from this cover, we could use the idea of the mask, but with a twist. Instead of the main character taking off the mask of his doppelganger, the doppelganger could be taking off the mask of the main character instead, as a twist. So the doppelganger will wear his mask whilst holding the face of the main character, as if the extraordinary wears many mask, such as an ordinary person.



Comparing And Contrasting - Harrison Twinn

Club Foot - Kasabian

In 'Club Foot' by Kasabian, the video shows the band members and possibly other characters rebelling around a rural area. Whilst it's not the same kind of havoc we did in our music video, the performance and non-linear structure are striking similar. We used dark areas like they have, but we shot our performance at nighttime rather than in dark rooms in daylight.



Similarities

- Uses dark scenery
- Characters causing havoc, as well as the band members
- Showing capabilities with instruments
- Urban areas
- Non-linear (to an extent)

Differences

- Monochromatic/Greyscale filters
- Chaotic locations
- Ridiculous costumes

Fluorescent Adolescent - Arctic Monkeys

This music video by the Arctic Monkeys is very dedicated to the voilence that is shown. We didn't use this kind of havoc; rather we used a more hooligan approach to the havoc. The band isn't shown in the video and it heavily relies on the acting of the extras and characters. This video may be showing the dual personality of people through the use of a possible dual personality like we did in our video, but their approach is more conflicting.



Similarities

- Characters causing havoc
- Non-linear (to an extent)
- Urban areas
- Dual personality? (Ordinary people vs. Clowns/Normality vs. Variety)?

Differences

- Doesn't show band members
- Done only in the day
- Violence

Finishing the Editing

For our music video to be completed we just need to finish the editing, not film any more as that has already been done. To do the editing we need to upload the new footage and put it into Final Cut. Then we need to add filters to make some of the clips filmed at night lighter, and some of the clips filmed in the day darker. Some of the clips are too dark to see anything so will have to be lightened. They will also be used to light up some of the instruments and band members to put more focus on them. 
We will also need to put the clips in the right order as we have shots of different things which need to go in the right place. 
Most of the transactions we will use will be cuts as it is a fast pace video so we need fast transactions. There will be a very fast cut at the start when when there is drums, as the shot will change to a different drum after it has been hit. 
To be able to play along to the song it had to be playing in the background, all of this background noise has to be removed. 
We will also use ghosting based on transparency to show one one of the characters leaving while the other is staying at home.
Most of the clips have to be cut as we just filmed the whole song lots of time from different angles to get lots of footage. Other shots will have to be speeded up or slowed down so that the fit with the beat.
We also want to integrate the band shots more with the narrative. To do this we will have more split screens of the band on one side and the narrative on the other. 

Comparing and contrasting

Pick a real music video that you think is similar to what you have produced and compare and contrast

The Only Place - Best Coast





Similarities:

• Both include rebellious activities.
• Both have drums, acoustic guitar and electric guitars.
• Both have similar story line: starting in a home setting, leaving, causing havoc and returning home.

Differences

• Our doesn't contain such rebellious activities.
• Our has darker colours.
• Ours is more upbeat, whereas the song chosen hasn't got such a fast tempo. 

Response To Feedback

Changing Location

At the stage of planning, we had a few locations in mind (most of them we were not able to film in) and we were limited to a small number of options, one of them being an open-garage performance. This might not have been successful because of the positioning of the camera, but from the response of the location, it could also be because of how it didn't fit with the clips we had.
To resolve this, we will take some of our current performance footage out and replace them with footage from a different location. Our location will be [Harrison's] back garden at night, and we are hoping to use a lot of lighting to show the band in a chaotic way. This location will probably be most used at the bridge or the last chorus of the song because of continuity/chronology. For additional filming around this specific location, we will most likely be filming outside the house but peering through the large living room window. This could be either for performance or for improvisation for band members (e.g. raving, running around crazy).

Adding More Transitions

We agree that most of our video consists of cuts, but we are planning to add more split-screens and more visual effects so that it could make it more dynamic. There is one part in the rough cut which we didn't have time to do, which was the make a split-screen so that the 'other' person on one side of the screen pushes the other side offscreen. From what we know, it is quite difficult to achieve this transition, and we were more focused on filling the gaps at the time.

Lip-Syncing/Instrument Issues

This was during pressure when we had a short period of time to make the rough cut deadline, and because our clips kept needing to be rendered whenever we put a new performance clip in or whenever we make changes to the clip. This reduced the time we had left before the deadline.
We agree that our use of instruments in the video wasn't very convincing, and for the next time we film, we will make things easier for ourselves so that we are seen with them more realistically (e.g. using a guitar pick rather than the palm of the hand, using a better prop as a microphone etc) Also, we have made sure that everyone in the group is making the shooting day, so our original roles will return to normal, even though we have to film other things so that the audience will know how the changes had been made.

Other Problems We Faced

On the day we shooted the performance at the open-garage area, we had one person in our group who couldn't make the shooting day, and because there were three instruments to play when we only had three people left in our group, the camera had to be on a tripod at all times and we had no opportunities to use handheld shots or to use our speeded soundtrack so that we could've made footage of the performance with a slow-motion transition whilst keeping the lip-syncing in time with the lyrics.

Rough Cut Feedback

1. Have the shot material appropriate for a music video?

• Yes, footage relates to song.
• Yes the setting is relevant.
• Yes, follows a lot of indie videos- 'causes mischief.'

2. Has attention been paid to mise-en-scene?

• Yes, good use of costume but not as much on location.
• Yes, the use of masks are good, and the clothing is appropriate and relevant.
• Like the idea of masks. Location could be created.

3. Is there controlled use of the camera?

• Yes with how framed well.
• Yes, the camera is controlled and professional.
• Yes.

4. Is there a variety of shot types and angles?

• Yes they have lots.
• Yes  there is a variety of shots which hold our interest.
• Yes, good variety in this respect.

5. Is the editing effective at constructing a linear or non-linear meaning?

• Yes as there's a story line that is cut up.
• Yes there is a clear story line following the main character.
• Yes, is easy to follow 'story'- goes well with lyrics at times.

6. Is there appropriate use of transitions and other effects?

• Yes with the layering.
• Not many transitions but good use of other effects, eg ghosts.
• Yes, like him sitting in house and one leaving.

7. Does the pace of the editing work well with the pace of the song?

• Yes though cut most of it.
• Yes because it is quick speed and the song is upbeat.
• Yes, fast paced.

8. If there is lip synching, is it effective?

• There were parts which it didn't match up.
• Yes mostly all lip synching is in time.
• Yes, instrument playing doesn't look entirely convincing though.

9. Is the video effective a communicating a star persona?

• Yes- revolves around one person.
• Yes because they dressed like they are in a band.
• Yes.

10. Do you think they need to re-film anything or film anything else? If so, what?

• If to re-film we think the clips with the band, as the background doesn't fit well.
• Put in more fast paced shots, maybe close up to give it more variation and hold our interest.
• There is a lot of variety which is good, some scenes are a bit boring though. Think that video needs a 'quirk'- something to add an edge.

Rough Cut

Speeding The Soundtrack

Above is a screen-grab of the song that we are doing for the music video, but edited so that it is speeded up slightly. We wanted to do this so that we can succeed in making the slow-motion transitions for the performance when we return the song back to its normal tempo. I have increased the tempo to a suitable and performable number of 18 (from the base number of 120 to 138). This should be enough speed to achieve the shots we want for when we edit them with the rest of the narrative in the music video.

Here, I have exported the speeded version of the song to my iTunes Library so that we can play the song with no unnecessary complications during the time when we will be shooting for the band performance.

Instruments/Props

Standard Drum Kit

There are a few solo parts for the drum kit to come in, and we are planning to have different angles and shots that show this instrument at those points, such as the intro and the start of the second verse.

Electric Guitar

Because the soundtrack includes a guitar that is not acoustic, the electric guitar is the better prop to use for this song. And because of our limited roles, the vocalist might be the one to have this prop.

Keyboard

This might not be necessary, but there were a few points where there were organ-like sounds in the soundtrack along with the drum kit and guitar. Again, this might not be needed.

Microphone (with stand)

This is very much needed for the performance. This will obviously be for the vocalist, and maybe some backing singers if wanted. It'll be one of the props along with the other instruments that will make the performance seem realistic.

Influential Styles For Performance - Other Artists

Best Of You - Foo Fighters



For our performance, we wanted to include some footage of it in-between points that show the narrative cohesively. In the Foo Fighters 'Best Of You', the narrative is made of imagery and symbols whilst the performance is used to make the narrative seem dynamic and meaningful. Most of the video is focused on the performance, but the imagery gives it more depth. This is what we want to use in our music video, but only in a way that makes the performance run smoothly with the narrative. The Foo Fighters perform in an open area, which is what we also want to do so that there is more space for us to get practical ideas for how we would go about doing it.

Many Of Horror (When We Collide) - Biffy Clyro



Like the Foo Fighters, Biffy Clyro use their performance in time with the song to make the video more dynamic, especially when the song comes to a crescendo near the end. They also use the idea of performing in an open area, but they also made the area very dark in contrast to 'Best Of You'. 'Many Of Horror' uses abnormal visuals to make the vocalist and the surroundings seem more manic than they were at the start of the video. Because our video tries to show the good/bad sides of going out/staying indoors, we may want to use these kinds of visuals to show the contrast in those things. The slow-motion transitions during the performance could also be a good continuity method to use when the song is amplified or toned down.

Exhibition

NME

Since our music video is of the alternative rock genre, NME could be one use of exhibition to show our music video on. NME looks for music variety that are normally associated with the pop or rock genres and our video would be perfect for this company. Additionally, NME uses other forms of media other than TV, such as magazines, radio and the internet. NME is a very major company and it could boost a video's popularity.

4Music

4Music is more focused on pop artists and songs/music videos that belong to the pop genre. But they do sometimes show songs of the rock genre, so our music video could be exhibited by this company as well. 4Music has their own TV channel, including their own website to show music videos on the internet, and even song charts. 4Music is fairly well-known and would be a decent form of exhibition for the music video.

BOX

Like 4Music, BOX is more focused around artists and songs that are normally associated with the pop genre. But again, they do occasionally include songs of the alternative-rock/pop-rock genre. This is another example of a major company, so again the video might get a lot of popularity if it were to be exhibited here.

Other Music Videos - One Night Only

Just For Tonight



In our music video, we wanted to include settings that were isolated and somewhat abandoned for our band performance and maybe some of the narrative. 'Just For Tonight', as an example, is one video that influenced this idea for us. Although the video is mainly narrative and only focusing on the performance from the vocalist, we can get an idea of what we would want to do with the performance using the isolated backgrounds as an idea of where we would set it.

Chemistry



This video also uses an isolated area to do their band performance, which is a main focus to the video. We wanted to use slow-motion transitions and quick-cuts between band members to make our music video look more dynamic, and 'Chemistry' is an example of how we would go about doing it. The shots shown in the music video use handheld movements and framing techniques so that the clips have some significance to it, be it the band members or the scenery around them (which in this video's case is the desert and mountains).

Qualitative Research

Did you like the track?
What type of person would like this track?
Which age range would you typically associate with this song?
How would you picture the band/lead?
What sort of music video would expect to accompany this track?
If performance, where and what type?
If narrative, what sort?

Person No. 1

Did you like the track? - "Yes. Yes I did."
What type of person would like this track? - "Teenagers. Maybe those who are fans of bands such as Two Door Cinema Club."
Which age range would you typically associate with this song? - "People aged between 16 - 19, I think."
How would you picture the band/lead? - "Scruffy, Indie."
What sort of music video would expect to accompany this track? - "Solely having the band in a deserted area. Mise-en-scene would be fairly isolated (forest, field etc)."
If performance, where and what type? - "Full band, all instruments in a deserted area/onstage."
If narrative, what sort? - "Vague, wandering around the scene narrative. Maybe falling in/out of love scenario."

Person No. 2

Did you like the track? - "No, not really..."
What type of person would like this track? - "An person who has a passion for Indie genres."
Which age range would you typically associate with this song? - "Teenagers. 16 - 19 year olds."
How would you picture the band/lead? - "Scruffy, long hair, wearing Ray Ban's in the dark."
What sort of music video would expect to accompany this track? - "One where they are doing a performance where the crowd watching them goes wild."
If performance, where and what type? - "Full band performance in an abandoned warehouse."
If narrative, what sort? - "A guy standing on top of the Empire State Building."

Person No.3

Did you like the track? "Yeah"

What type of person would like this track? "Indie Styles"

Which age range would you typically associate with this song? "16-30"

How would you picture the band/lead? "Like the Hoosiers" 

What sort of music video would expect to accompany this track? "Abstract narrative based on the lyrics"

Person No.4

Did you like the track? "It's OK"

What type of person would like this track? "Indie"

Which age range would you typically associate with this song? "16-40"

How would you picture the band/lead?"Grotty Freaks"

What sort of music video would expect to accompany this track? "A performance in a Warehouse/House/Concert Stage"

Person No.5

Did you like the track? "Yeah it was Ok"

What type of person would like this track? "Anyone"

Which age range would you typically associate with this song? "14+"

How would you picture the band/lead? "Standard 20 year olds"

What sort of music video would expect to accompany this track? Fast paced with a loose Narrative"

Theoretical Study into Audience

Guidance:

I feel that the audience for our music video will be entertained just because there are a few serious elements but also some comical elements within the video which will keep the audience entertained and affixed to the screen. The performance will keep the audience entertained because it will be realistic and meaningful.



Some of the viewers may be able to identify with the characters in the video if they have ever had a night were they have had to decide whether to go out or stay at home. We don't think many people would aspire to be like the people in the video because they lead an average life and are rebellious.

The audience do not get to know what the band looks like because they are wearing masks, but they do get to see what the character is like when he is at home.