Audience Research

Ideal Audience Type:

• Teenagers
• Both male and female
• Listen to: Alternative Rock, Indie, Pop Rock, Rock, Pop
• Wear skinny jeans, Converse, Doc Martens, band t-shirts, plaid shirts
• Magazines (NME, Kerrang!), Television (MTV, DAVE, VIVA, Kerrang!), Radio (NME, Radio 1, Kerrang!), Film (Angus Thongs and Perfect Snogging, St. Trinian's, Alice In Wonderland) 
• Festivals (Glastonbury, Secret Garden Party, Reading And Leeds Festival, Latitude) 
• Technology (iPod/iPhone, Mac, Camera)

Mask Ideas

Venetian Masquerade Masks

Some Masquerade Masks such as those that depict that of a harlequin or joker, could be something we could use in the music video, not only to show an 'alter ego' of the main character but to also show the egos of the band members as well. These masks could symbolize the mischief and havoc the main character and the band members are causing, and it could show a colourful and fun side to these people. This mask, for example, would usually be worn by a Renaissance performer, and it could reflect that on the main character and the band.

Half-Masks

This Half-Mask/Phantom Mask as shown in this picture almost resembles that half-mask used for 'The Phantom Of The Opera'. Because these masks are blank, we may want to add our own designs on them so that it could work well with the alternative-rock genre characteristics. And because it is half of a mask, it could show the two sides to the main character/band members, as their faces will be half of a mask and half of their faces.

Gorilla (or other) Mask

Since the main character is going to be shown as a lively and crazy character, it would be very effective if we used a gorilla mask (or a mask of any other animal) to get this personality across to the audience. A gorilla could be said to be mischievous which is what we want the main character to be, so that he could 'monkey' around town, causing havoc for fun.

Full-Face Masks

The mask don't have to be venetian like this one, but Full-Face masks could be an alternative mask that could be worn by the main character (or maybe some of the band members). Since main character is seen to be splitting into two people (split-personality), one of these people, who is going out, could wear this sort of mask so that he could differentiate himself with the other person who is staying at home and wearing no mask. In other words, it could create a balance between to the two split personalities.

Individual Post

Sound

In our video we will have both diegetic and non diegetic sound. Some of the sound in our music video will be non diegetic as the people in the video cannot hear it. This will be when the narrative comes in but during the band shots it will be diegetic as they will be able to hear the music they are playing.

We could also use sound effects which could be diegetic or non diegetic. A diegetic sound effect could be a punching sound if he got in a fight when he was out causing havoc. A non diegetic sound could be a voice over on top of the video that could be edited in.
There is also some natural sound that we will need to cut out like the sound of cars, birds or us talking.

As we are using a recorded track we do not have to make the music ourselves.

Test Footage

Shooting Schedule

 Traveling to Ely to film

Shooting indoor footage of the guy in the house

Traveling back from Ely

Shooting the guy out in town.

Storyboard

Checking Out Location

Location review: 

Garage Setting

Outdoor setting (Rundown city surroundings)

Indoor setting (Home)